How SSL Certificate Helps in Enhancing Your Online Business

SSL Certificate

SSL enables a safer Internet by protecting websites, as clearly seen with Google’s transition from HTTP to HTTPS connection for all logged-in searches. Even Facebook’s transition to requiring SSL for all apps attest the same. Secure Socket Layer (SSL) security is a standard protocol to encrypt online transmission. An SSL-protected website uses an algorithm or encryption for encoding and decoding information.

Why Does One Need SSL on their Site?

The Web has spawned, is spawning, and will spawn new global businesses for companies conducting online commerce. As good as it sounds, that growth has also attracted hackers and online scammers to exploit any opportunity to siphon consumer banking credentials.

Unless the connection between a client and a server is encrypted, then even a moderately skilled cyber criminal can intercept and read Web traffic with ease.

How Does SSL Do?

The SSL system has two individual keys called the private key and the public key. While the public key is available to all, private key is a privy to the website owner.

  • Sites with SSL encryption start with HTTPS and not HTTP. HTTPS websites require an active and site-specific SSL for transferring data.
  • If the SSL certificate expires, for a different website, or improperly installed, error messages are displayed.
  • Sites that perform online payments or digital transactions are protected via SSL encryption, as are some mail sites.

How Does HTTPS Functions?

  • A secure channel is paramount on a unsecured network. For this purpose, cipher suites are used, and an SSL certificate is a verified and an affordable solution.
  • Usually, browsers have a list of accepted, pre-installed certificate authorities (CA).
  • SSL certificates indicate if an online purchase is advisable or not. For this purpose, plug-ins are provided by some browsers.
  • In case you visit a website and no SSL certificate is added to your browser, you will be warned about continuing further.

How Can One Tell When a Website Uses SSL?

When a certificate is installed on a Web page, visitors can see a closed padlock icon in the Web browser URL.When an Extended Validation (EV) certificate is installed on a site, the URL turns green during secure sessions.

Connection Between an SSL- Protected Site and Browser

    • The very first step is the connection between a Web browser and a website.
    • Here, the browser request the server to verify if the site is SSL-secured or not.
    • The site’s server sends the copy of the SSL certificate for the visitor’s browser verification.
    • SSL security certificate is verified in the next step. The Web browser check if the SSL certificate sent by the server is legitimate. If it is, it sends a message to the browser.
    • If not, the browser prompts a warning and elicits the user to either confirm or deny the legitimacy of the server certificate.
    • If the user accepts the risks, the message is sent to the server. If denied, the connection to the site is closed.
      Functions of an SSL Certificate
    • Throughout the industry, SSL certificates are standardized. Consider the following before buying one.

Browser Authentication

    • An SSL certificate should be identified by all major browsers.
    • Unverified SSL certificates generate warnings in Web browsers creating a negative impression among online shoppers and site visitors.
    • In simple terms, SSL certificates must highly compatible.

SSL Encryption Standard

  • SSL encryption standard is either 128 bit or 256 bit encryption. The bit level range is due to operating system, or browser, or server.
  • 128/256-bit SSL encryption is the best option to secure the entire online store or business and for site visitors.
    SSL Issuance, Assurance, and Support
  • Any major reseller can issue an SSL certificate as quickly as possible.
  • This not only keeps the cost down but also enhances customer service.
  • Go through the SSL cancellation and guarantee policy, in case the SSL does not work as intended, before ordering the SSL.
  • Make sure you get SSL support anytime for the installation and selection process.
  • Support should there 24/7/365 via mail, or chat, or phone.

The Details Included in a Digital Certificate

Digital certificates are to firms or legally accountable individuals and contain company name, domain name, address, issued date, expiry date, and details of the CA issuing it.

When a Web browser requests a HTTPS connection to a site, it will retrieve the website’s SSL certificate, and:

  1. check it has not expired
  2. check it is chained to a root certificate in its certificate store, and
  3. check it is being used by a site for which it was issued.

In case if any of these check fail, the Web browser displays a warning message to the user.

Bolster SEO Rankings and Sales with SSL

If you have an e-commerce site, using the right type of SSL certificate can boost your conversion rates leading to increased revenue. Keep this in mind, when you are thinking of the cost of SSL certificates is high when you are shopping for it. For example, using EV SSL can help trust levels with visitors improving conversions. The benefits HTTPS and SSL on sales have been known for a long time. In general, large companies opt for a multi-domian UCC SSL certificate, while small companies benefit more from multi-domain Wildcard SSL.

Considering the benefits the green address bar (visual reminder that your site can be trusted) gives your business, it is justifiable to pay a little extra for an EV SSL. With increase in the number of visitors, you get increase in your overall sales. The more conversion you make out of your traffic decides whether your traffic increases or not.

Having the right SSL certificate installed makes a huge difference to your business (improving conversions and increasing sales). With much competition online, you would definitely want to go above and beyond, it terms of building customer trust. And that is where SSL helps.

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Technical journalist Stev Ballmer covers the latest technology news and trends, such as security, Apple news and app reviews for multiple publications.

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